for Grindex

Update: 01.03.2021

Last week: 7 week 2022 (14.02.2022 - 20.02.2022)

Last full month: Jan 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 3 150 16.7% 57.5% 5.4 1 427 310 18.3% 83.8% 3.4 5.7%
MoM 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
YTD 17 793 0.4% 53.1% -5.9 7 889 826 27.6% 81.0% -0.3 11.5%
MAT 117 673 -23.0% 54.7% -6.8 47 318 543 1.9% 80.2% -0.8 -13.4%
CAPSICAM
WoW 23 138 0.5% 3.5% 0.1 9 462 766 0.9% 3.6% 0 -2.4%
MoM 98 524 -7.4% 3.6% -0.5 40 398 608 -6.6% 3.8% -0.5 5.6%
YTD 159 012 -12.1% 3.5% -0.2 65 078 129 -14.7% 3.7% -0.7 -7.1%
MAT 1 043 157 -20.9% 3.1% -0.3 427 749 204 -12.2% 3.4% -0.4 -13.3%
MILDRONATE
WoW 126 815 3.0% 23.3% 1.1 60 439 645 6.9% 22.2% 1.2 -1.9%
MoM 430 377 3.2% 21.8% -0.7 175 100 313 7.9% 19.0% 0 6.5%
YTD 760 178 12.9% 17.0% 1.2 328 599 570 13.7% 15.9% 0.7 4.9%
MAT 4 882 375 9.3% 17.4% 2.9 1 973 157 211 12.2% 15.5% 2.2 -8.9%
SULFARGIN
WoW 3 862 13.1% 1.1% 0.1 1 831 750 11.9% 1.5% 0.1 2.6%
MoM 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
YTD 22 965 3.4% 1.0% 0.1 11 128 206 7.7% 1.3% 0.3 -7.5%
MAT 164 912 -20.9% 0.8% -0.1 80 555 094 -9.1% 1.2% 0 -11.6%
VIPROSAL
WoW 29 201 -7.9% 4.4% -0.3 11 521 124 -7.4% 4.3% -0.3 -1.6%
MoM 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%
YTD 202 737 29.6% 4.4% 1.3 79 802 972 31.5% 4.5% 1.1 -8.3%
MAT 1 289 805 -7.5% 3.9% 0.2 490 411 315 -0.0% 3.9% 0.1 -12.3%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 3 150 16.7% 57.5% 5.4 1 427 310 18.3% 83.8% 3.4 5.7%
CAPSICAM 23 138 0.5% 3.5% 0.1 9 462 766 0.9% 3.6% 0 -2.4%
MILDRONATE 126 815 3.0% 23.3% 1.1 60 439 645 6.9% 22.2% 1.2 -1.9%
SULFARGIN 3 862 13.1% 1.1% 0.1 1 831 750 11.9% 1.5% 0.1 2.6%
VIPROSAL 29 201 -7.9% 4.4% -0.3 11 521 124 -7.4% 4.3% -0.3 -1.6%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
CAPSICAM 98 524 -7.4% 3.6% -0.5 40 398 608 -6.6% 3.8% -0.5 5.6%
MILDRONATE 430 377 3.2% 21.8% -0.7 175 100 313 7.9% 19.0% 0 6.5%
SULFARGIN 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
VIPROSAL 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 17 793 0.4% 53.1% -5.9 7 889 826 27.6% 81.0% -0.3 11.5%
CAPSICAM 159 012 -12.1% 3.5% -0.2 65 078 129 -14.7% 3.7% -0.7 -7.1%
MILDRONATE 760 178 12.9% 17.0% 1.2 328 599 570 13.7% 15.9% 0.7 4.9%
SULFARGIN 22 965 3.4% 1.0% 0.1 11 128 206 7.7% 1.3% 0.3 -7.5%
VIPROSAL 202 737 29.6% 4.4% 1.3 79 802 972 31.5% 4.5% 1.1 -8.3%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 117 673 -23.0% 54.7% -6.8 47 318 543 1.9% 80.2% -0.8 -13.4%
CAPSICAM 1 043 157 -20.9% 3.1% -0.3 427 749 204 -12.2% 3.4% -0.4 -13.3%
MILDRONATE 4 882 375 9.3% 17.4% 2.9 1 973 157 211 12.2% 15.5% 2.2 -8.9%
SULFARGIN 164 912 -20.9% 0.8% -0.1 80 555 094 -9.1% 1.2% 0 -11.6%
VIPROSAL 1 289 805 -7.5% 3.9% 0.2 490 411 315 -0.0% 3.9% 0.1 -12.3%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs